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| It goes by the philosophy "Sowing the seeds of harmony in life". Farming today is synonymous with fertilizers, pesticides and insecticides. What we do not realize is that, the crops grown using these chemicals pass them on to food that eventually finds its way into our system. Organic farming is a sincere attempt at reversing this trend. It uses traditional farming methods that sustain the nutritive value of food without subjecting the crop to chemical warfare. From being in the back end of the value chain for over 10 years, Morarka Organic has now got into the front end, i.e., retailing of certified organic products under its own brand 'Down to Earth'. While this initiative is expected to provide direct linkages to the thousands of certified organic producers, it will also enable quality conscious consumers to access the very best quality of food deserved by them at reasonable prices. Down to Earth is expected to be India's answer to the global organic revolution. It is dedicated to bringing people back to the organic way of life. Down to Earth provides large range of food products- cereals, pulses, spices, condiments, fruits, vegetables, oils, dairy products, Ready-To-Eat snacks and much more-amounting to almost 90 percent of the Indian kitchen grocery. www.downtoearthorganicfood.com |
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